The dietary supplement market is a diverse industry comprising different components, with vitamins and minerals accounting for a large percentage.
Today, we use dietary supplements for various reasons ranging from boosting health and wellness to bridging nutritional gaps and reducing disease risk.
The supplement market is fast growing due to the COVID-19 and many other factors spurring consumer interest in dietary supplements.
This is evident in the increasing number of top supplement companies worldwide today.
This article presents a wide range of interesting statistics on the supplement industry globally, regionally, and country-wise.
These are statistics on global, regional, and national food supplements markets, including different market sectors.
What’s the worldwide market size for dietary supplements?
The global dietary supplements market was valued at $140.3 billion in 2020 and is predicted to have a CAGR of 8.6% through 2028.
A significant factor driving this growth is the increasing reliance on supplements to meet nutrient requirements (Grand View Research)
In 2020, the global market size of vitamin supplements reached $22.14 billion and was projected to grow at a CAGR of 3.7% to $28.6 billion by 2027. These include all forms of vitamins, such as tablets, capsules, powder, syrup, and gummies. (Yahoo Finance)
According to a 2021 global market study, the top 10 vitamin supplement manufacturers include:
Many top supplement companies concentrate on gummies. This explains why gummy vitamins are the fastest growing section of the vitamin supplements market, growing at a CAGR of 4.5%. In 2020, the worldwide gummy vitamin market size was worth $1.68 billion — a figure projected to reach $2.29 billion by the end of 2027. Several factors are contributing to this drastic growth, some of which include:
There are thousands of companies producing gummy multivitamins worldwide. The top 12 companies include:
Some of the world’s biggest vitamin companies focus a great deal on CoQ10. This accounts for the impressive CoQ10 supplement market size of $548.69 million recorded in 2020. This market is growing at a CAGR of 9.73% to reach $1152.94 million by 2028.
Like the vitamin supplements market, the primary sales drivers are the increases in disposable income and growing awareness of the health benefits of these compounds. Other key factors include nutrient deficiencies and tech advances that facilitate innovation.
The growth here has been significant over the past decade. Notably, CoQ10 supplements global sales increased by 12.15% between 2013 and 2017, which consumers use mainly to control cholesterol and blood pressure levels.
The leading companies producing CoQ10 include:
According to a 2019 survey, 18% of supplement users claim they take magnesium supplements. In 2018, magnesium was the second most popular supplement after calcium, which explains why some of the best supplement brands in 2020 produced plenty of magnesium products. (Nutritional Outlook)
Calcium was the best-selling mineral supplement in 2018 and was particularly popular among women at risk of osteoporosis. The global calcium citrate supplement market was slated to reach 897.73 million by 2024. This represents a growth rate of 3.6% from 2019. (MBi Nutraceuticals) (Mordor Intelligence)
|Year||Market Size ($ Million)|
In 2020, the global market size of omega-3 supplements was said to be growing at a CAGR of 8.4% and is on track to reach $9.88 billion by 2027 if it maintains this growth rate. Omega-3 supplements are derived from either fish oil or krill oil. (GlobeNewswire)
Many factors drive omega-3 supplement sales in the US, UK, Canada, France, and other countries. These factors include:
The top supplement manufacturers in the USA are producing a lot of omega-3 right now to meet this mounting demand. (GlobeNewswire)
In 2019, the global fish oil market size sat at $1.91 billion. Experts predict that it’s set to hit the $2.84 billion mark if it keeps growing at the anticipated CAGR of 5.79%. (Yahoo News)
In 2020, the global market size of probiotic supplements was valued at $1.1 billion and on track to reach $2.1 billion by 2027. Another report shows that probiotics are a fast-growing supplement market sector, with the market size forecast to hit $7.1 billion by 2026. (Statista) (MBi Nutraceuticals)
Demand for vitamin C is growing fast and was projected to increase by 2.2% yearly from 2019 to 2025. In a separate market report, vitamin C products’ market value was estimated at $10.24 billion in 2020 and is forecast to grow at a CAGR of 2.52% through 2026. (Research and Markets) (IndustryARC)
In 2017, the global market size of protein supplements was $4.91 billion and was projected to reach $8.72 billion by 2025, representing a CAGR of 7.4%. Globally, particularly in North America, many people are now extra conscious of their body weight and seek to maintain or reduce it. This is evident in the rising number of health and fitness centers globally. Notably, 20% of Americans are members of a fitness club, explaining the growing use of protein supplements by bodybuilders and millennials in general. This figure is expected to skyrocket in years to come. (Allied Market Research) (MBi Nutraceuticals)
Vitamin D formulas feature among the most popular supplements. It had a global market size of $133 million in 2020 and is forecast to grow at a CAGR of 12.1% to hit $295.7 million in 2027. The main growth factor behind this growth is increasing diseases resulting from vitamin D deficiency. The top global producers of vitamin D formulas are:
These five manufacturers account for 80% of the global market share. The Asia-Pacific accounts for the largest market share with 35% of the global market value. Additionally, North America and Europe carry a combined 55% of the worldwide market size. Feed Grade vitamin D accounts for 75% of the market sector when it comes to products. After Feed, the most effective application of vitamin D is in food and medicine. (Valuates)
|Year||Market Size ($ Million)|
Vitamin B1 is responsible for a large chunk of the B vitamins market and was valued at $642 million in 2020. It’s expected to grow at a CAGR of 4–5% (about 4.7%) to $737 million by 2023. Like most other vitamins in the supplement industry, the manufacturing of vitamin B1 is concentrated in China and is mainly used in pharma and dietary supplements. (Beroe)
|Year||Market Size ($ Million)|
The global sports supplement market was valued to be $20.6 billion in 2018 and experts predict it’ll grow at a CAGR of 11.2% worldwide through 2025. This is primarily due to the increased demand for dietary sources and protein bars among bodybuilders and athletes. Notably, the sports supplement market is the dominant sector in the sports nutrition market, accounting for a whopping 82.2% of the market share in 2020. (Grand View Research) (Grand View Research)
This statistics section focuses on dietary supplement usage worldwide, regionally, and country-wise. We explore specific users, manufacturers, preferences, and other interesting points like the top-selling supplements in 2020.
Multivitamins are the most popular supplements among US adults, with an impressive 58% of this population admitting to taking them. This is closely followed by vitamin D at 31% and vitamin C at 28%. Notably, data from 2019 reveal that at least 76% of Americans have used vitamins in the past 12 months. Surprisingly, there’s growing consumer trust in the supplement industry even though dietary supplements are mainly unregulated. (CRN)
|Supplement Type||Percentage of US Adults|
|Vitamin B/B complex||20%|
|Omega 3/fatty acids||16%|
In the US, adults aged 35–54 have the highest dietary supplements consumption, with 81% admitting to using dietary formulas. (CRN)
|Adults aged 18–34||70%|
|Adults aged 35–54||81%|
|Adults aged 55+||79%|
|Adults with children under 18 in the household||73%|
|Adults without children under 18 in the household||75%|
|Adults living in the Northeast||73%|
|Adults living in the Midwest||74%|
|Adults living in the South||80%|
|Adults living in the West||78%|
Overall health/wellness benefits are the primary reason behind the use of dietary supplements among US adults, with 30% admitting to this. (CRN)
|Reason||Percentage of US Adults|
|Overall health/wellness benefits||30%|
|To fill nutrient gaps||19%|
The following table highlights the top supplement brands following a 2019 survey by ConsumerLab, which gathered responses from 9,782 respondents:
|Andrew Lessman (ProCaps)||Catalog/Internet Brand|
|Kirkland (Costco)||Discount/Warehouse Brand|
|Young Living||Direct Selling (MLM) Brand|
|Nature Made||Food/Drug/Mass — Broad Product Line|
|Trader Darwin (Trader Joe’s)||Grocery Store Brand|
|HPF Cholestene||Food/Drug/Mass — Narrow Product Line|
|Standard Process||Healthcare Practitioner Brand|
|Sports Research||Health Food Store Brand|
|Natural Factors||Canadian Brand|
|Vitamin Shoppe||Vitamin Store Brand|
Different supplement brands are preferred for certain supplement types due to various factors. The following table based on data from a 2019 ConsumerLab survey highlights which supplement brands consumers prefer for the different supplement types:
|Supplement Brand||Supplement Type|
|Member’s Mark (Sam’s Club)||CoQ10|
|Bluebird Botanicals||CBD/Hemp Extract|
|Doctor’s Best||Joint Health|
|Kirkland (Costco)||Vitamin D|
Bodybuilders increasingly turn to nutritional supplements to achieve muscle building, increased strength, and better stamina. The following statistics examine the supplement industry landscape regarding bodybuilding.
The dietary supplements market includes a large sector of products for bodybuilders. Notably, 49% of bodybuilders use supplements. Male bodybuilders are more likely to use supplements than women, with 86.8% of males and 11.2% of females admitting to supplement use. Another study found that 95.3% of bodybuilders use supplements. (NCBI) (Eureka Select)
The major reason behind supplement use among bodybuilders is for health purposes. Namely, 45% of bodybuilders use supplements for this reason. (NCBI)
|Reason||Percentage of Bodybuilders|
|Immune system enhancement||40%|
|Athletic performance improvement||25%|
These statistics highlight vital points in the dietary supplement industry based on region. We’ll study the consumption, adoption, and growth rate of the food supplement industry among the populace of particular areas.
North America has the largest market for vitamin supplements, with multivitamins leading the growth. Their consumers prefer multivitamins because of the growing knowledge on the benefits of multivitamins — these formulas usually contain powerful minerals in addition to their main vitamin constituents. Expectedly, North America is home to some of the biggest supplement companies in the world. (Yahoo Finance)
North Americans are very mindful of health and physical body maintenance. Considering that 2 billion people worldwide have a vitamin deficiency, it’s no surprise consumers increasingly lean towards multivitamins, which offer the maximum value for many due to the variety of vitamins and minerals they usually contain. Another important reason for the explosive growth of the multivitamin market in North America is increasing involvement in sports and exercise. (Yahoo Finance)
Europe has a less significant dietary supplement market compared to America and Asia. The North American dietary supplement market grew from $42.56 billion to $50.68 billion between 2018 and 2020. This figure is expected to reach $72 billion by 2026. On the other hand, the Asia-Pacific and Europe regions are forecast to hit $52.07 billion and $47.71 billion in 2026, respectively. (Statista)
Surprisingly, the supplement market in Africa and the Middle East is growing faster than in Europe. The region is expected to grow by 8.2% from 2020 to 2025 — way higher than Europe’s growth rate of 5.49% from 2021 to 2026. (Mordor Intelligence) (Mordor Intelligence)
Growth and market sizes of dietary supplements vary across countries, even for the top supplement brands. Some countries have a larger supplement manufacturing capacity, while others have more consumers. The stats in this section focus on these nuances among different countries.
A 2019 survey showed that 77% of US adults consume dietary supplements. (CRN)
Data from a 2019 survey from ConsumerLab reveal the following to be the most preferred supplement merchants based on different categories:
|Natural Grocers||Grocery Store|
|Doterra||Direct Sales (MLM)|
|Vitacost||Online Supplement Retailer|
|Amazon.com||Online Multi-Category Retailer|
|The Vitamin Shoppe||Vitamin Store|
|Thorne Research||Practitioner Line Merchant|
Some of the biggest online supplement companies have large consumer bases in Britain. In 2019, over-the-counter (OTC) vitamins and minerals sales in Great Britain amounted to £431.5 million ($588.3 million). This represented an increase of 2.2% from the previous year. Sales were expected to increase over the coming years due to the COVID-19 pandemic. As predicted, this figure hit £459.2 million ($626.1 million) in 2020. (Statista)
Some vitamins and minerals are seeing increasing demands in the UK. Vitamin D supplements are the fastest growing vitamin supplements, with their user base leaping from 30% of VMS (vitamins, minerals, and supplements) users in 2019 to 38% in 2020. The second-fastest growing vitamin supplement in the 2019/2020 season is vitamin C, while all other vitamins use decline. There has also been a higher rate of new product launches of formulas containing vitamin D, which saw an increase of 20% between January and August 2020 compared to the entire 2019. (Mintel)
In China, revenue generated from the vitamin and minerals market reached $4,889,103,228.86 million in 2021 and is expected to grow at a CAGR of 2.27% through 2025. It’s worth noting that China has the highest revenue in this industry globally. (Statista)
We have explored more than 30 statistics about the supplement industry and people’s changing attitudes towards different supplements. These statistics offer a deeper understanding of the supplement industry for manufacturers and make it easier for a consumer to find the top nutritional supplement at any time.
Allied Market Research Beroe ConsumerLab CRN CRN Eureka Select GlobeNewswire Grand View Research Grand View Research Grand View Research IndustryARC MarketWatch MBi Nutraceuticals Mintel Mordor Intelligence Mordor Intelligence Mordor Intelligence NCBI Nutritional Outlook PR Newswire Research and Markets Statista Statista Statista Statista Valuates Verified Market Research Yahoo Finance Yahoo News