During the meteoric rise of pre-workout supplements, the trend was toward complexity. It appeared to be a race to the top: whoever had more ingredients that did more things would win. First we needed energy. Then we needed pump, too. Then creatine. Then amino acids. Then insulin sensitizers. Then absorption co-factors. Then cognitive enhancers. Then fatigue fighters (and on and on, ad nauseam). In actuality, it was a race to the bottom: with ever-expanding ingredient lists came ever-decreasing dosages (and a commensurate decrease in effectiveness).
Let’s be honest: when a company’s formulators — often the owner(s) or marketer(s), not the lab coats — make a product, their overriding goal is to turn a profit. It is not to put out the best product possible. This is the sad truth. They’d like you to believe they spent thousands of dollars on research and development — they didn’t. They sat down and said, “let’s create a product that fits into a $10-$20 box (even less, perhaps?) that we can sell to distributors for $20-$30, and they can sell it to customers for $40-$50.” The take-home point is the first part: the $10-$20 box. Ingredients cost money. The more ingredients a company crams into their $10-$20 box, the lesser the amount of each ingredient. This should be obvious; the boxes — budgets — are finite and only hold so much. The next logical step, then, is to conceal the true size of the box, and proprietary blends accomplish this nicely. Note the gambit employed in its entirety: a deceptively large ingredient list appears to cost more — the actual doses are concealed — thus the customer believes they are getting more value for their money.
This industry is driven by profit. Believing otherwise is foolish given the recent economic backdrop. And the recession notwithstanding, businesses exist to make money. I’d love to eat crow on this one, but I daresay no companies are saying, “let’s make a better product — thereby increasing costs — and charge less for it! Our margins may crumble but at least we’ll have a killer supplement.” That’s a world I’d like to live in, but the skeptic in me says, “nah”; rather, costs are being cut and companies are looking for ways to charge more for the same trite $10-$20 box. Want proof? The pre-workout category leaders all have at least 20 ingredients — some number in the 40s. Category leaders are nice, and popular by definition, but not remarkable in any regard. I call this the Red Bull effect: the market-leading energy drink does not taste the best, work the best, or look the best. This demonstrates an Immutable Law of Marketing, the Law of Leadership: it’s better to be first than best. Red Bull leads the market because it was the first energy drink — not the best. Me, however? I side with the little guys, the ones pulling themselves up by their bootstraps: the companies trying to produce remarkable products – category killers. Enter Omega Sports FlashOver. (As a side note that further proves my point, check out this Rockstar Recovery Lemonade. I’d take one over a Red Bull any time.)
Two things should immediately leap off the page and slap you in the face: there are only 8 ingredients and the amount of each is listed. No fluff. No filler. No superfluous crap. Each of these ingredients works, and each is heftily dosed.
“When constructing FlashOver, Omega Sports listened to the people. Over and over again, we heard that energy and muscle pump were by far the most important aspects when choosing a pre-workout product. So Omega Sports went ahead and created the very strongest product possible in these regards. Where many concentrated pre-workout products deliver serious energy, they often fail at producing any kind of significant muscle pump. Not with FlashOver. With the inclusion of GMS and a seriously huge dose of Norvaline, FlashOver is guaranteed to produce the most intense muscle pumps you have ever experienced. Together with intense, super focused energy, FlashOver is the absolute king of the concentrated pre-workout category.
Although simple on paper, FlashOver is a seriously potent supplement. Care should be taken when using as to not overdose on its powerful ingredients. Always start with the smallest dose possible before moving up to multiple servings. FlashOver may be too intense for some users, so please proceed with caution. For those of you who can handle FlashOver, the most intense workouts of your life await.“