08-08-2012, 07:59 AM
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#28 (permalink)
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MC
is plotting World Domination from the Phantom Zone
Six Million Dollar Man
Max Brawn
Join Date: Jan 2011
Location: The Legion of Doom
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McDonald's is now emphasizing a Under 400 Menu.
Quote:
McDonald's is hoping to stress the healthier aspects of its menu with a new effort that regroups low-calorie offerings in a "Favorites Under 400 Calories" category.
The Chicago Tribune reports that the boards will be organized by calorie counts, in calorie blocks:
That means, for example, that under the heading 400 calories or less, consumers will see such items as medium fries, Filet-O-Fish sandwich and an Oreo McFlurry. For 300 calories or less, consumers can order a Southwest Salad or Strawberry Banana Real Fruit Smoothie.
McDonald's USA chief marketing officer, Neil Golden, told the paper that he and the company "want customers to understand that they have food that they love, but food that they can feel good about enjoying regularly."
The measure will be implemented in the shadow of many critics' concerns regarding McDonald's title sponsorship of this year's Olympics games.
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More: McDonald's Emphasizes Healthy Options With 'Favorites Under 400 Calories' Olympics Promotion
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