[BendtheBar]

I get magazine subscriptions each year via my daughter's school fundraisers. I usually get Flex and M&F to keep up with industry trends.

I think they have been using the same format for 30 years with regards to studies. A study will come out, and the head writer will turn it into a "do this, don't do that" eye catcher.

It would be interesting to piece together every one of these over the last 30 years. In doing so, I believe one would begin to understand why so many are confused in this industry.

I actually remember back in the day I would remember all of these studies, and try to apply them. I didn't drink coffee for 10 years because of one of them.