From a writing standpoint try to write as you speak...naturally. Don't hesitate to use your personality, and speaking nuances. Also, don't add colorful words you wouldn't normally use in your daily speech.
Write articles about aspect that excite you; write to yourself and for yourself.
Writing is only interesting if it feels natural and personal, is about topics you enjoy. Dry writing, devoid of personality, doesn't connect well.
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"Let bravery be thy choice, but not bravado."
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