I guess it all boils down to a lifestyle for me.
The average person doesn't want a fitness lifestyle, or clean eating on most days. They want a quick solution, be it a workout or quick fix diet, and then dream about returning to life as is.
I think it's rare (maybe 10-30%) to see the average person, at least the ones I deal with on an average day, want both a workout and a smart and healthy eating approach.
Most want a workout for maximal fat loss, and while I'm sure they realize that some cutting of calories will be involved, it appears to me that they believe the workout to have a much greater degree of importance.
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"Let bravery be thy choice, but not bravado."
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