|08-13-2010, 01:30 PM||#1|
Social Media Manager/REP
Join Date: Jul 2009
Training Type: Bodybuilding
Fav Supp: EFX K-Otic Orange Ambush
Purus Labs Muscle Marinade
The preworkout category has long been riddled with ineffective, underdosed products lacking scientific validation. Companies do zero research yet pump tons of marketing dollars into convincing consumers their product is the best available. Typically, they design lengthy and purposely confusing nutrition panels, haphazardly concoct pixie dust proprietary blends masking their cheap formulas, and load half the container with filler attempting to fool consumers into thinking they are getting more.
Consider Muscle Marinade™ the anomaly. It was systematically forged from science and research by real scientists and athletes, boasting an ensemble of performance enhancing and recovery stimulating ingredients supported by peer reviewed and published human scientific data. Taking it a step further, Muscle Marinade™ includes the clinically supported effective dosage of each ingredient in every one scoop serving. NO OTHER COMPANY’S PRODUCT can match these claims. All facets of exercise performance and recovery are addressed within our formula including increasing high intensity power output and muscular work, boosting mental acuity, enhancing fluid balance and hydration, reducing cortisol and free radical damage, enhancing cellular immunity, and facilitating maximal post exercise protein synthesis.
Marketing does not propel or sustain our products; Efficacy and Results do.
INTRODUCING MUSCLE MARINADE™
Muscle Marinade™ represents a true breakthrough in the supplement industry with a specific focus on pre workout nutrition. As outlined above, Muscle Marinade™ was engineered using a detailed, systematic, and scientifically sound approach including only those ingredients supported by peer-reviewed and published scientific data in human subjects (in addition to strong anecdotal evidence) and included at the dosage used in the clinical research studies. The ingredient matrix comprising Muscle Marinade™ addresses all components related to both exercise performance and exercise recovery. Performance-related factors include mind/ muscle stimulation and energy production, hydrogen ion buffering, electrolyte balancing and hydration, and enhancement of muscle power and endurance. Recovery-related factors include insulin release and nutrient shuttling, cortisol reduction, protein anabolism, enhancement of cellular immunity, and improved health and antioxidant defense. Collectively, the ingredients provided within Muscle Marinade™ serve a dual purpose: 1) to improve acute exercise performance and 2) to facilitate post-exercise recovery.
What Makes Muscle Marinade™ Different?
As stated above, unlike other products within the pre workout category, Muscle Marinade™ contains only those ingredients supported by peer-reviewed and published scientific data in human subjects, in addition to anecdotal evidence for effect. Additionally, all ingredients included are at dosages used in the clinical research studies and are fully disclosed on the nutrition panel either by individual ingredient or by the specific ingredient class. While the actual number of ingredients contained within Muscle Marinade™ is lower than most other pre workout products on the market, it is important to note that the gram amount of active ingredients is much higher than most other products in this class. After all, as established throughout this paper, “quality and then quantity” of effective ingredients is much more important than sheer quantity of random individual ingredients. What good does it do to add 50 mg of a proven effective ingredient when the clinical studies report an effect only when used at 1000 mg? For many companies it increases the number of ingredients on the nutrition panel and allows them to hype the ingredient based on the original research using the effective dosage. Likewise, what good does it do to add 2000 mg of an absolutely useless ingredient that has been shown time and time again to have no impact on exercise performance or recovery, or that has never been tested at all for that purpose? For many companies it not only increases the number of ingredients on the nutrition panel but it also increases the gram weight of the serving, and hence the weight of the container. These companies bank on the fact that the consumers will do no real research of their own and instead be naively overwhelmed by a lengthy and confusing nutrition panel, a “heavy jug”, and fancy marketing within the major magazines. Such practices are commonplace within the sport supplement industry and, for these aforementioned reasons, give sport nutrition supplements a bad name.
This practice is akin to a bodybuilder going to a new gym and seeing that they have 12 different machines to train legs, all of which are shiny, appear effective, and have fancy pictures posted on them for instruction. Rather than waste time using each of the 12 machines for one set over the course of the workout, the bodybuilder decides to stick with what they knows works well and simply knocks out 10 sets of barbell squats and stiff leg deadlifts. Using this approach, the bodybuilder recognizes that it’s not about the total number of ineffective exercises that matters; it’s about selecting a small number of effective exercises and applying the correct “dosage” of effort. In straightforward terms: Quality exercise done at the correct volume = effectiveness. The same principle applies with nutritional supplements: Quality ingredients provided at the correct dosage = effectiveness. It’s really that simple, yet most companies don’t have the initiative or integrity to toil over stacks of research literature to identify just what these quality ingredients actually are.
Also, many products contain large amounts of maltodextrin, which essentially comprises onethird to one-half of the entire gram weight. This is an inexpensive way for companies to increase the serving size and container weight while minimally increasing their costs. This is a trick to make consumers think they are getting more for their money. Another trick most companies selling pre workout products frequently use lies within their “supposed servings” per container. Many products claim to have 40 or 50 servings/scoops on the front of their product label, but when the consumer reads the directions for use they are instructed to take 2 or even 3 servings/scoops as opposed to the advertised 1 scoop (look on your current product’s label). This scam is used to convince consumers that they are getting more for their money. Muscle Marinade™ contains 27 “true” servings, and each serving is designed to include the maximum clinically-supported efficacious dose of each performance/ recovery-impacting component and is devoid of inactive and useless ingredients and fillers. Therefore, only one serving/scoop is needed at any one time. No guessing. No experimentation. No false advertising. In fact, one serving is so substantial in strength that additional servings are strongly discouraged.
|labs, marinade, muscle, purus|
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