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Old 05-15-2013, 07:43 AM   #1
JTurner
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Default Abercrombie & Fitch Gets a Brand Readjustment

No idea of the brand other than a lot of tools seem to walk in that shop but I quite liked this story/campaign.

http://mashable.com/2013/05/15/fitch...itch-homeless/

Quote:
An online campaign is attempting to "rebrand" Abercrombie & Fitch by donating its clothes to the homeless, after an author alleged that company CEO Mike Jeffries "doesn't want larger people shopping in his store."
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Last edited by JTurner; 05-15-2013 at 07:45 AM.
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