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Old 05-15-2013, 11:27 AM   #11
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I fully understand the branding part, it's the "rather burn it than have someone wear it" part that I don't get...not that I need an explanation, I just don't get his mentality on that.

And yes, you're right, he should have kept his trap shut.
Working in marketing, many brands have that attitude of 'we are a premium' brand. They wont associate themselves with certain types, and those types are found throughout various marketing channels

Example: coach bags. They are certainly not the most expensive bag, and I see more late tennage to twentysomethings with lower paying jobs buying them....yet as a brand, coach will not advertise on channels that those people are in and instead opt for upscale magazines, sites, etc.
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Old 05-15-2013, 11:40 AM   #12
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Larger people can shop for mid sized clothes and show off their biceps when they wear A&F
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Old 05-15-2013, 12:02 PM   #13
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I fully understand the branding part, it's the "rather burn it than have someone wear it" part that I don't get...not that I need an explanation, I just don't get his mentality on that.
Yeah this is the part I dislike. It's idiotic. What would it hurt to donate that stuff for victims of tragedies?

I have no issues with elitist marketing. Every product has a niche, and could be called elitist in a sense. I don't have to but the crap, so they can peddle it to anyone they want for all I care.
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