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Old 05-07-2013, 10:54 PM   #1
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Default why the fitness industy is failing

http://dicktalens.com/why-the-fitnes...stry-is-broken
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Old 05-07-2013, 11:10 PM   #2
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Key points:

Quote:
Why The Industry is Broken
There are a few things at play that make “failure” the norm in fitness. I’ll categorize them here and then discuss.

1. The Exercise Perception Paradox
People are horrible judges of exercise and diet efficacy. Basically, “killing yourself at the gym” yields no additional benefit.

What you feel is a lie
Cardio: Vomit-inducing workouts that make you feel like death are no better for weight loss than less intense workouts.

Strength training: Going to failure to the point of pain and discomfort will not lead to a better workout. Doing a set of bicep curls to failure on a set, then hitting rep after rep past failure will hurt overall muscle hypertrophy, not help.

By itself, this wouldn't necessarily be a problem, except that...

People assume that more pain means a better workout
This tends to be propagated by media and “pain” culture, probably because of the likes of the Biggest Loser. It’s natural; everyone wants to feel “hardcore.”

If that isn’t the worst part, your body lies too...

Your body is a scumbag
Your body gives you the illusion of long-term success via short-term cues that feel exactly the same as long-term results.

Here are two examples.

“The pump” – Muscles temporarily swell after a workout. This doesn’t mean the muscle has is set up for long-term growth.

“The whoosh effect” – An initial weight loss drop is usually seen at the start of a diet. (can be especially visible after crash dieting or low-carb dieting) This weight is "water weight" (namely, the water that accompanies a loss of glycogen) and doesn't necessarily predict long term diet success.

2. The illusion of Difficulty
People expend great amount of resources (willpower, money, time) with very little to show. They then, wrongly, conclude that fitness is extremely difficult.

The assumption that fitness failures stem from lack of willpower
People will often assume that fitness success relies purely on willpower. In reality, willpower is a finite resource and will never lead to success by itself; you need to create a positive feedback loop. I discuss this at length here.

There is no amount of willpower will make you run every morning if you hate running.

The assumption that external forces will forever prevent one from getting fit
The excuses of “poor genetics” and “not enough time” are often blamed for fitness failures. More often than not, this conclusion stems from failing a fitness program that was set up for failure.

3. Reductionists
This is the assumption that the solution to fitness can be reduced to something extremely simple – such as the popular recommendation to “eat less, move more” or “carbohydrates cause obesity” – and that everyone should attain it.

Telling an obese person to “eat less, move more” is like telling a depressed person to “stop being so sad.”

When one takes a reductionist point of view, they lack the perspective that would otherwise cause them to acquire knowledge and improve. If their plan fails (“eat less, move more always does”) it leads to a downward spiral of self-image. After all, how could they have failed something so simple?

4. The Chase for the Fitness Holy Grail
This is the assumption that you will somehow finally make the fitness leap by keeping a list of tips or finding the one special “trick” that you’ve been missing all along.

These people are often burned out from previous fitness failures and are now turning towards “secrets,” “tips,” “tricks,” “hacks,” “this one weird rule,” etc.

Ever wonder why articles along the lines of “The Secret to Fitness is this One Weird Tip" are so numerous? It’s because people click on them. (You’ll be happy to know that I opted against naming this article “The 7 Reasons The Fitness Industry is Broken.”)

Those who fall victim to this fallacy assume that simply executing enough tips or secrets will lead to success, because “everything adds up.” This is not true.

5. Trigger Happy Evangelists
When things do seem to work, there is a knee-jerk desire for people to become strong advocates. Observe the following conversation of someone who falls victim to the exercise perception paradox.

“Oh man, p90x was dope. I was so pumped and sore after my first workout. You should try it for your weight loss.”

People want to tell everyone about a program that seems to work – it may not actually work in the long run. This is why some of the worst programs have the highest virality.

6. Infallibility of Authority Figures
The near-universal inclination to believe a “health expert” like Dr. Oz, an athlete like Reggie Bush, or anyone with “Dr.” in front of their name, even if the PhD is unrelated.

In reality, most medical doctors actually know very little about nutrition, athletes who hit the genetic lottery can do nearly anything to get fit, and someone with a PhD in physics has no business claiming that it relates to exercise or nutritional science.

7. Incentivized Failure
This is the most nefarious one of all.

Trainers, programs, and products are incentivized to produce short-term perception of effectiveness, not long-term outcome. Whether it’s the gym that wants you to sign up in January and never return (that’s how they stay in business), the trainer who tricks you into grueling sessions to “fool” you into thinking he’s giving you a great workout, or the app that only gets paid when you miss the gym, almost the entire industry is designed to see you fail in the long run.

The easiest way to take your money in the short term is to make you fail in the long term. The misalignment of incentives is the epitome of the broken industry.
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Old 05-07-2013, 11:56 PM   #3
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Some good points there, if what I've come across is anything to go by. Would supplement oversaturation be another one?

Countless times, I've seen and heard [other] newbies wondering about this supp and that supp, without even bothering to get their diet or lifting sorted.

Not talking about just, say, supplemental protein or creatine here. Or a multi either. All kiiiinds of supplements, to cure what ails them... or so go the many advertising claims.

Not to mention, supplements are in this kind of "wild frontier", where they're not even subject to the usual checks and balances that food items or pharmaceuticals might be...

Also not helped by clearly roided "pros" in various areas of strength and muscle* - who are not clearly so to the innocent newbie - *and* not helped at all by "natty" competitors who are anything but that.

Obviously, everyone needs an edge, amirite. And these dodgy companies that have sprung up all over the place are only too happy to provide dat dere silver bullet, in endless varieties...


* As well as fitness models, etc., etc.
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Old 05-08-2013, 03:25 AM   #4
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yeah the supp thing, the other day someone i know was asking about getting in to lifting they know i lift so they asked me about it, the first thing they asked was what are best supps to take and what is the best mass gainer, not asking what exercises are the best or what food should i be eating, i don't have a problem with supps but they are pretty useless if everything else isn't in place.
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Old 05-08-2013, 05:47 AM   #5
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I see the repeated stabs at the "enhanced" athlete. This is a forum dedicated to the Iron Sport. If Natty's would get off their high horse and listen to these Vets in the sport they could learn so much about training, recovery, training around injury, nutrition and so many more aspects to the lifestyle that we love. Open your minds, think outside the box and progress!
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Old 05-08-2013, 06:25 AM   #6
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Quote:
Originally Posted by gaspers04 View Post
I see the repeated stabs at the "enhanced" athlete. This is a forum dedicated to the Iron Sport. If Natty's would get off their high horse and listen to these Vets in the sport they could learn so much about training, recovery, training around injury, nutrition and so many more aspects to the lifestyle that we love. Open your minds, think outside the box and progress!
Very valid point gasp....truth brother
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Old 05-08-2013, 07:38 AM   #7
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Quote:
Originally Posted by gaspers04 View Post
I see the repeated stabs at the "enhanced" athlete.
Uh, where?

Is there another part of the article that does that?
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Old 05-08-2013, 08:31 AM   #8
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Because training "on gear" or "in gear" becomes a different animal. The natural raw lifter has to filter a lot of information and decide if it's relevant to the way they need to train, whereas the "enhanced" lifters can absorb pretty much all of it.

I hope I wrote that as respectfully as I intended. . .

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Old 05-08-2013, 09:02 AM   #9
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Sent a link to the article to all of my friends who constantly go: "Damn sick workout yesterday I'm sore sore" and "Lol trained legs yesterday can't walk anymore". Seriously though, one of them once said "I never train legs on friday because I have to work on saturdays (he's a waiter)".
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Old 05-08-2013, 10:00 AM   #10
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[quote
=Dray;360623]Uh, where?

Is there another part of the article that does that?[/quote]

I want referring to the article.
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