Depends what sort of BB row you're meaning, and also what you want out of it. Or, why you're doing them in the first place, in other words.
Here's more or less how I do them, basically: http://youtu.be/L9Zqn8talZw?t=1m7s
Haven't tried that particular apparel yet, mind you...
edit: I do BB rows as a purely "bodybuilding" exercise. YMMV.