It doesn't make sense to us because we ARE powerlifters, but it's a good marketing call. If they released these as a pure powerlifting shoe then crossfitters wouldn't touch them. The number of trend chasing, brand loving crossfitters that WILL buy these far outweighs the number of powerlifters who won't buy them because they say crossfit. Then again, they have credibility in our world because of including Mark Bell. It makes sense financially.
I'll stick to my $50 chucks, thanks.
Current PRs at 242, raw w/ wraps- 525, 355, 605, 1485
Roboro tui, perimo vester adversarius
(Build yourself, destroy your enemy)