Originally Posted by Tannhauser
Bear in mind that taste is influenced by so many factors, including expectation. For example, if you take one cheese and label it 'Traditionally produced vintage gourmet cheddar', price £5.99 and label another one 'Value cheddar, price £2.99', guess which one people genuinely believe tastes better?
That's why only a blind taste test is credible evidence.
How true that is!
When they were trying to introduce margarine over butter, they deliberately put more yellow food colouring into the margarine and made sure the butter was a lard-white colour...up until that point, all the housewives asked said that butter tasted much better than margarine...once they tasted the margarine and butter that had been presented with the reverse colours that they'd expected, they chose margarine over butter and even insisted that it was butter...it had a better taste, all of a sudden.
A small change in colour was enough to trick them into thinking that margarine was butter and enough to get them to say that it tasted better than butter even though, even a few days previously, they were staunchly set against margarine as a spread.