Originally Posted by Rich Knapp
Go to a power lifting meet.
Powerlifting will always be a "fringe" sport/competition too. It's also pretty boring outside of family, fan-boys, and fellow competitors.
I think strongman comps and crossfit comps are headed in the right direction for general popularity. There is enough variety in what they do to keep it interesting. A good mix of masculine physiques or beach bodies (dependant on preference) and physical capabilities; much more like a spectator sport.