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Old 09-10-2012, 01:29 PM   #6
BendtheBar
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Regarding my point, I don't think it's driven by that. Weider sure invested a lot of time and effort into promoting a new system. He knew what he was doing.

I think modern chain gyms are more about making people feel comfortable. They don't want hardcore lifters because that means equipment wear and tear. Shiny, inviting equipment that is easy to use is all amount comfort. I think over the years the industry realized that most soccer moms aren't going to squat, but will join if the equipment looks clean, inviting and free of meatheads.
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