Actually, I don't get what the general rabid reaction is all about (not from Brute in particular).
What is the objection? Is it because:
(a) there is a proposal to modify eating behaviour through taxation
(b) the choice of foods that the proposal encompasses (i.e. high fat foods)
On a separate note, Star Trek 2 is on TV right now, and Kirk has just shouted 'KHHHHAAAANNNN!!!!!'