I think it had a big cash prize, so dont be shocked of people on something. I mean come on, tons of powerlifters are, and there is no real money in it.
On a different note, I did watch about 45mins of it last night. I had to stop though when they were calling 180lbs a heavy clean and jerk. I realize I couldnt climb my fat butt up the rope before hand, but 180lbs isnt heavy. Maybe difficult after all the work, but that doesnt make it heavy.