The lifting forums are like the old "telephone game" we would play as kids. You know the game where somebody on one end of the line would say something to the person next to the, then pass it on to the person next to them, and so on until it reaches the last person in line. Remember how the message always got messed up despite how simple the original message was.
Some smart guy will write an article that strikes a chord and everybody starts talking about it. Now all the parrots are giving the same advice on the forums but have no personal experience with it. So now you have guys acting like it was their own idea and have become experts. And finally the message becomes bastardized to fit every situation that migh arise.