Originally Posted by BendtheBar
Simplicity, the basics and hard work don't sell too many magazines.
I don't think that's true. Magazines preaching just that existed from the 1930s through to the 1970s. There was always something new to write, because people are individuals. What if someone has a herniated disc and can't deadlift? What if they're training for basketball? What about a guy in a wheelchair? How about football?
And so on and so forth. And these articles were written, and the magazines did sell. The thing is, they had a different readership.
The old model of magazine sales was to get a loyal readership who'd buy your magazine for years on end. The new model is to expect people to read your stuff for about two years then never look at it again. That's why you see the same articles published every 18-30 months in Muscle & Fiction
. The same people aren't reading it so they won't notice it's a repeat.
It's just an extension of what's happened with gyms. Gyms used to have a core membership of people who'd be there for years once they signed up. Now the people are there for a 12 or 24 month contract, and most of them don't go regularly anyway.
It's a decision every business must make in the end. Do you go for a small to moderate number of steady customers, or a large number of occasional customers? Will you be the neighbourhood corner Italian restaurant, or the McDs? And the same decision applies to forums. bb.com is McDs, this place is the corner joint.
The bodybuilding magazines have gone the McDs way, as have most gyms. But it ain't necessarily so, and many businesses are still like the neighbourhood corner Italian place. It's just that few or no bb magazines are.